There are thousands of online widgets out there, some have succeeded but most have failed. You really need to think about whether your brand warrants building a widget for.  Unless it can drive engagement and add value to a consumer’s life, a widget is pointless. In my opinion, the minimum requirement for building a widget is having plenty of resources to keep the content fresh because it’s an application that the consumer will want to use on a regular basis. Even then, there are no guarantees that it will be successful, so make sure to think about it from the consumers’ perspective and how it can benefit them.

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