Campaigns reaching a specific type of consumer… Not hard with the growing behavior targeting tactics online advertisers can use. Campaigns focused on Business to Business… Now that’s a bit more difficult. In the Past we have had only a hand full of reliable B2B Ad Networks. That’s starting to change now, with a growing demand for B2B campaigns from marketers. Ad Networks have started to answer with a growing number of Networks specializing in B2B marketing. B2B marketing campaigns usually are not looking for branding but rather a ROI. In the past the B to B campaigns cannot be targeted to the specific buyers and that level of targeting cannot be reached by most Ad Networks. The good news B2B should more accessible in the near future with growing targeting and reach solutions for specific audiences.

A few new B2B Networks:

The Social Network LinkedIn recently partnered with Collective Media. As I and so many of you are members of the LinkendIn Network, we will soon be targeted based on the information we added to our accounts. With approximately 12 million users it can be an interesting option for B2B marketers.

- BBN “It is an aggregation of more than 200 web sites that reach an estimated 10 million unique monthly visitors, and is an interesting choice because of the quality of the publishers reached by the network.”

-Bizo “is a new breed of network designed to target the audience rather than specific content on a site. By collecting bizographic information from data providers across the business web, Bizo has the ability to reach a more targeted set of users while delivering the scale that has previously only been found in consumer-focused networks.“

- Drew (Media Planner)

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