2008 October |

Hispanics and mobile usage

Friday, October 31st, 2008

By now we all know that Hispanics account for one-half of the nation’s population growth. We also know, according to a new report by HispanTelligence, U.S. Hispanic purchasing power has surged to nearly $700 billion and is projected to reach as much as $1 trillion by 2010. There is a recent study by eMarketer, which [...]

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AdAge Discusses Web Accessibility and E-commerce

Friday, October 31st, 2008

This week’s AdAge.com Digital edition had a nice piece on the importance of Web Accessibility – you can read the piece here if you have an AdAge subscription.
For those of you still trying to get a good understanding of the costs and benefits of accessibility, this is a nice, simple introduction to the topic.
In addition [...]

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Navigating the Tempestuous Waters of Affiliate Networks

Thursday, October 30th, 2008

I can’t seem to fully shake that apprehensive feeling when encountering a new CPA Affiliate Network. Of course it is also coupled with interest and curiosity but there is that inevitable twinge of uncertainty. For those of you who were around back in “the day” of affiliate marketing, then you surely know what I mean. [...]

Tags: Advertising Network, Affiliate Network
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Social Research Foundation Survey Shows Increase in Professional Use for Second Life

Thursday, October 30th, 2008

In a mini-continuation of last month’s blog on Virtual World’s and their Enterprise use, I’ve noticed more and more “alerts” on companies adopting virtual worlds for a part, if not of all, of their business functions. The trend, as projected by the experts at last month’s Virtual Worlds and Expo Conference, does seem to [...]

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A Krafty Way to Market Your Product

Thursday, October 30th, 2008

In an effort to advertise to younger consumers, Kraft began to weave their Peek Freans cookie product through the web soap titled “As the Cookie Crumbles”. This is the first time in history that Kraft has advertised Peak Freans through non-traditional media. As product placement on the web and branded entertainment are becoming main-stream, Kraft [...]

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Gamers

Thursday, October 30th, 2008

I was surprised when I discovered the 50 years of video game console history, the amazing technology has made a huge progress in such a short time.
Nowadays marketers also have made their progress on gaming marketing. Gamers are no longer geeks but responsive and engaged target audiences to the marketers. A lot of marketing reports regarding gaming marketing have [...]

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B2B Accessibility

Thursday, October 30th, 2008

Campaigns reaching a specific type of consumer… Not hard with the growing behavior targeting tactics online advertisers can use. Campaigns focused on Business to Business… Now that’s a bit more difficult. In the Past we have had only a hand full of reliable B2B Ad Networks. That’s starting to change now, with a growing demand [...]

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Obama Goes to Gamers ….

Thursday, October 30th, 2008

Nearly a third of US households have a XBox 360, Sony PS3 or Nintendo Wii. According to BrandWeek 11 percent of gamers say that they seek out a brand after seeing it in a game. So then the Obama camp made a very wise choice by making Obama the first Politician in history to use in-game [...]

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Google News + Flash = Newsmap Flash App

Wednesday, October 29th, 2008

Google News + Flash = Newsmap Flash App
Here’s a very cool application of Google’s services in Flash. It grabs headlines from Google News and draws them in Flash – emphasizing popularity and highlighting subjects to color. A neat example of using visual cues to help users digest large amounts of information.
Abel Gudino (Flash designer, Flash [...]

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Don’t build a widget just for the sake of having one?

Wednesday, October 22nd, 2008

There are thousands of online widgets out there, some have succeeded but most have failed. You really need to think about whether your brand warrants building a widget for. Unless it can drive engagement and add value to a consumer’s life, a widget is pointless. In my opinion, the minimum requirement for building a widget [...]

Posted in Widgets | No Comments »

Archive for October, 2008