When you think about the vast number of online networking vehicles out there, whether it be traditional social networking, blogging, photo sharing, music playlists, and the list goes on and on … well you have quite  a collection of web addresses to keep up with.  What’s even more more dizzying is making sense of the online happenings of the people in your life.  Well, sites like Friendfeed.com have stepped up to do some online housekeeping.  By funneling all your activities as well as your friends activities and aggregating it into one simple RSS feed, subscribers can now go to one page to see what friends have been up to on Facebook.com, Twitter.com, new photos loaded on Flicker.com, or the latest articles they recommend.  Although not all sites are on board with these RSS feeds and have yet to incorporate compatibility functions, the popularity and usage is undoubtedly growing.  According to recent studies performed by Universal McCann, content consumption off websites have increased 153% from 2007.  Keeping this in mind clever advertisers are working hard to get their content seen and incorporated into feeds as the original sites are being bypassed completely.  So, however you choose to use these feeds, just make sure that you do, the online world leaves little room for hesitation!

Natalie Romero

Account Executive

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