It has come to my attention lately that a number of small, innovative online retailers are placing brief link requests in their order confirmation or shippment confirmation emails. It looks something like this:

————————————————————————————–

Dear Bob:

Thank you for ordering from onlinestore.com! Your confirmation number is #123456; we do our best to ship orders by 5pm each business day.

If you happen to have a Web site or a blog of your own, we would really appreciate if you considered placing a link to our homepage (www.onlinestore.com) – build some good linking karma!

Thanks again for your order. If you have any comments or suggestions, please get in touch with us via email (customerservice@onlinestore.com).

Have a great day,

The Online Store Staff

————————————————————————————–

This is a great idea, and can be translated to any business model. Are you an ad agency? Your clients already like you (otherwise they wouldn’t be in a business relationship with you, would they?). So why not take advantage of that and add a simple link request in your e-newsletters, for example?. This could potentially bring a lot more traffic to your Web site, both through direct referral traffic and through search (thanks to all those newly acquired links).

That said, I would like to ask you: If you happen to have a Web site or a blog of your own, we would really appreciate if you considered placing a link to our homepage (www.sensisagency.com) – build some good linking karma!

-

Ramiro Padilla

Associate Digital Strategist

This entry is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Tags: link building, Ramiro Padilla, SEO