Archive for September, 2008
Do Latinos really shop online?
Tuesday, September 30th, 2008
With the holidays once again upon us, many more people won’t be flocking to department stores this year. Nor will they be standing in long lines or visiting specialty boutiques any time soon. They’ll be online. Among these growing numbers of Web shopping converts, you’ll find Hispanic shoppers— who increasingly appreciate the relative safety, convenience [...]
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Why Hispanic Advertisers Need to Consider Mobile
Tuesday, September 30th, 2008
Mobile Marketer recently put out their first Classic Guide to Mobile Advertising in which mobile industry professionals offer their insight and expertise on mobile marketing. The guide caters to advertisers, ad execs, media planners/buyers, etc. in an effort to guide them to plan, execute, and analyze mobile ad campaigns.
In this guide I found an interesting [...]
What Asian-Americans like to do on the Web
Tuesday, September 30th, 2008
According to Pew Internet & American Life, Asian-Americans have tried most Internet activities at the same rate as other racial groups. But in many instances, they are enthusiastic consumers of information. Asian-American users are proportionally much more likely than others to get information about financial matters, travel, and political information. Also, more likely to use [...]
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Unreliable Sources: The Perils of User Generated Content
Monday, September 29th, 2008
In 1992, noted American essayist Gore Vidal published a now forgotten bit of cheerfully wicked blasphemy titled “Live from Golgotha.” The novel’s plot involves a malevolent computer hacker who is erasing all existing records of the Christian Sacred Story. However offensive you might find Vidal’s satire, there’s little arguing with his prescient take on the [...]
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Product Placement’s Steady Growth on the WEB
Monday, September 29th, 2008
Product placement, the practice of placing brand-name items as props in, e.g. movies, television shows, or music videos as a form of advertising, is now growing more rapidly on web-user applications. An interesting example of this viral trend can be seen through Dr. Pepper’s sponsorship of a music video made by YouTube star Tay Zonday. [...]
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More is Always Better… At Least With SEM
Monday, September 29th, 2008
Recently a couple of my co-workers attended the Pay Per Click Summit in Los Angeles. They brought back with them a lot of useful information and a handbook that I am referring to as The Search Bible, a 256 page handbook that contains page after page of useful information on the subject of PPC.
A section of the manual that Rob, one [...]
Enterprise applications for the National Guard
Monday, September 29th, 2008
During the Virtual Worlds Conference and Expo, held earlier this month at the LA Convention Center, there was a lot of conversation about the use of Virtual Worlds in the “Enterprise” space. Enterprise meaning corporate.
More and more companies are using virtual worlds to strengthen their communication externally with customers and business partners [...]
Social Network Aggregators
Wednesday, September 24th, 2008
When you think about the vast number of online networking vehicles out there, whether it be traditional social networking, blogging, photo sharing, music playlists, and the list goes on and on … well you have quite a collection of web addresses to keep up with. What’s even more more dizzying is making sense of the online happenings of the people in [...]
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SEO: Leverage your customers for link building
Wednesday, September 24th, 2008
It has come to my attention lately that a number of small, innovative online retailers are placing brief link requests in their order confirmation or shippment confirmation emails. It looks something like this:
————————————————————————————–
Dear Bob:
Thank you for ordering from onlinestore.com! Your confirmation number is #123456; we do our best to ship orders by 5pm each business [...]
Ground breaking new features in Flash CS4
Tuesday, September 23rd, 2008
Well, first off must I say flash has came a long way since the 2d era, considering the fact it was a streamlined application. But now, with a 3d tool, IK (Inverse Kinetics), and a revamped time-line, which makes creating motion tweens even easier, then ever before. Eliminating broken tweens with it’s auto key-framing feature. [...]
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