What would make you sign-up for a mobile alert of some sort? Would it be a coupon, a free anything, or more text messages? Typically coupons and giveaways offer the greatest value to consumers, but if an advertiser only has content/messages to offer, they better be high-quality and highly relevant to its audience. Opting-out of SMS campaigns just requires another SMS message, so it’s important to keep consumers engaged and wanting more of what the advertiser has to offer.

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Tags: engaged consumers, Mobile, mobile marketing, non-traditional media, sms marketing