2008 August |

The World is Not Enough

Friday, August 29th, 2008

I’ve gone into a variety of Virtual Worlds recently as I’m charged with being the resident Sensis expert on Virtual Worlds. Some have a ton of “people” and others not so many. Some complex and others basic. Some intriguing and others kind of boring.
I recently came across an article that addresses what elements go into [...]

Posted in Virtual Worlds | No Comments »

What is Accessibility and why do we care?

Tuesday, August 26th, 2008

Accessibility means providing equal access to people with disabilities to information technology, most notably Web sites. As the Internet has grown, and more and more people turn to Web sites and Web technology for basic and day-to-day activities (such as managing their bank accounts, shopping for books, or finding a doctor), the topic of equal [...]

Posted in Accessibility, Disabled Market | No Comments »

Going Mobile

Thursday, August 21st, 2008

What would make you sign-up for a mobile alert of some sort? Would it be a coupon, a free anything, or more text messages? Typically coupons and giveaways offer the greatest value to consumers, but if an advertiser only has content/messages to offer, they better be high-quality and highly relevant to its audience. Opting-out of SMS [...]

Tags: engaged consumers, Mobile, mobile marketing, non-traditional media, sms marketing
Posted in Mobile | No Comments »

The Biggest User Generated Flop You’ve Never Heard Of

Monday, August 18th, 2008

What follows is a big-time blind item chronicling one of the most colossal failures in user-generated marketing you probably haven’t heard about. I’m omitting the names of the actual players to protect the innocent/guilty (but watch for the obvious hints). The story itself serves as a cautionary tale for marketers who might be considering user-generated [...]

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Is Your Web site in Spanish? Perhaps it should be…

Monday, August 18th, 2008

According to the US Census Bureau, the total Hispanic population increased by 3.3% up to 45.5 million people as of July of 2007. The growth of the Hispanic population is responsible for about half the US population gains between 2000 and 2007. However, while immigration fueled Hispanic population growth in the 1990s, native births account [...]

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Posted in Hispanic | No Comments »