Here’s Why Homo Sapiens Are Now Homo Digitus

Mar17

Posted by Karla Fernandez Parker

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At SXSW Interactive (one of the premiere technology information conferences) this past week in Austin, TX, I sat in on an insightful discussion on Big Data and Artificial Intelligence.

Here are some of my takeaways:

  • 80% of Big Data is “dark” data that can’t be analyzed until computers can get smarter.
  • In the near future, our world will have 10 billion people. Artificial Intelligence will be the only answer to manage the world’s resources wisely, especially electricity.
  • And lastly, Artificial Intelligence has to become more responsive and predictive to make a difference, but important strides are being made.

On the latter point, one of the panelists gave an incredible example of just how far “AI” responsiveness is progressing. For instance, a hospital is experimenting with taking pollen data counts to alert local doctors, schools, clinics, and allergy sufferers of the immediate danger, offer solutions for care in the vicinity (opposed to running to the ER) and tip off care workers to be prepared for increased traffic – all in real time and geotargeted.

That’s why we are living in the time of Homo Digitus. Everything we need to know and the answers we’re looking for are just a click away and will be even more accessible in a very short time in the future.

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How Hispanic Gen Z Will Change Everything

Mar06

Posted by Jose Villa

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Marketers have focused on Millennials for nearly a decade, making them among the most-studied group of young adults. But as the tail end of Millennials turn 21 and graduate from college, it’s time to turn our attention to next major consumer group – those under 21. While there is no agreement on their label or [...]

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Hispanic Millennials And Financial Services

Feb05

Posted by Jose Villa

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Historically, financial service companies have been slow to focus on the burgeoning U.S. Hispanic market. While certain sub-categories, namely money transfer services, check cashing and mortgage providers have aggressively pursued Hispanics, most efforts have been focused on the “unbanked” – an unsophisticated and relatively small segment of unacculturated Hispanic consumers that were generally outside the [...]

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The future of wallets in one word? Digital.

Jan30

Posted by SensisStrategyTeam

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Throughout January the strategists at Sensis shared with you trends that will impact this year’s digital landscape. From wearable devices to home and office equipment, they’ll all be connected to the Internet. And customers’ ways of interacting with technology and brands will change, prompting marketers to quickly understand new consumer behavior and wisely approach new [...]

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Who says Puerto Ricans can’t be bobsledders?

Jan23

Posted by Javier San Miguel

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It’s the strangest entry on my resume, at least to the narrow-minded, who assume winter sports are irrelevant to Latinos raised in the tropics. But I like speed. I love danger. And winter athletes profoundly inspire me. So I serve on the board of directors of USA Bobsled & Skeleton with pride. Is that so [...]

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Facebook banking, smart devices, and social commerce: Here’s what you need to know

Jan23

Posted by SensisStrategyTeam

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January’s almost over and if you haven’t caught up with the trends that will impact this year’s digital landscape, you better do it now. To help you out, the strategists at Sensis continue to research “what’s next” in digital to share with you. Our pick this week is “Social Media.” How will social impact digital? [...]

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In 2015, wearable technology will widen consumer-messaging horizon

Jan16

Posted by SensisStrategyTeam

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The strategists at Sensis continue to research the biggest trends that will impact this year’s digital landscape to share with you. Our pick this week? Wearable technology. As data flows back and forth between different devices, marketers must understand the changes in consumer behavior and watch for new opportunities to message them. Check it out. [...]

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4 Big Consumer and Digital Trends to Watch in 2015

Jan09

Posted by SensisStrategyTeam

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As we enter 2015, the strategists at Sensis are researching the biggest trends that will impact this year’s digital landscape to share with you. To start off, we’ll launch a series of blog posts and infographics today. Then every Friday throughout January, we’ll bring you the coolest infographics with trends that will help you understand [...]

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What’s in Store for 2015?

Jan01

Posted by Jose Villa

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Segmentation: A lesson advertisers and journalists can master together

Dec16

Posted by Victor Soares

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It’s hard to be everything for everyone these days, especially in the communications field. It’s the Internet’s greatest paradox: the more connected we are, the more individual we want to feel. We want to learn about developing events fast and all the time, but we prefer news alerts on our favorite topics and advertising that [...]

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