Hispanic Conferences and the State of the Industry
I go to my fair share of conferences from digital marketing to advertising to PR to social media and direct marketing. For some reason, the stars aligned this April and I found myself speaking and attending three different conferences on Hispanic marketing: Hispanicize 2013 AHAA 2013 (Association of Hispanic Advertising Agencies) Digital Hollywood Hispanic Media [...]
Who Says DC is Not a Creative City!
A few weeks ago, several members of Sensis DC attended the 2013 American Advertising Awards – Washington DC (formerly known as the DC Addys). It was an exciting night, recognizing and rewarding creative excellence in the art of advertising. The event was well attended by both Sensis and the DC advertising community. Some of the [...]
Government Contracting – Take One
Is CIO SP3 GWAC jibberish to you? Don’t worry, it used to be to me too…Government procurement can be like a foreign language. If your company is looking to do business with the Federal Government, let me give you a few pointers. Let’s start with the ways in which the government can purchase your services. [...]
Example of excellent multicultural advertising
Here at Sensis we know effective multicultural advertising and marketing. Check out this spot for Bounty paper towels!
Media catering to English dominant Hispanics
As I recently dined with my family at a restaurant in San Pedro, California, I was intrigued by the viewing habits and languages spoken among the majority Hispanic diners. There were two big screen televisions at the opposite ends of the restaurant – ESPN playing on one TV and Telemundo on another TV. At a [...]
Rethinking Culture
Move over general-market, it appears that multicultural audiences are now in the lime light. As marketers, we are beginning to come to the conclusion that leading with a general-market approach may not be the best strategy. As multicultural audiences become the majority and their spending power increases, it only makes sense that they should be [...]
Sensis and the VALS™ Type
To be a good planner you must be innately curious about people and the world around you as after all, the guts of planning revolves around integrating consumer behavior into the process of developing advertising. Amanda, a curious Jr. Strategic Planner at Sensis, wanted to see how her company would net out according to VALS, [...]
