Did Hemingway Write The World’s First Tweet?

Jul21

Posted by Javier San Miguel

No Comments

Legend has it Ernest Hemingway wrote the following line in response to a bar bet that he could write a complete novel in six words:

“For sale: baby shoes, never worn.”

Regardless of authorship, the line is certainly rich. Is this a woman’s story? Did she lose her child to abduction? Was it a miscarriage? Was she forced to terminate her pregnancy due to illness or public shaming? Any one of these narrative threads applies. (So technically it’s not one novel, but several.) By Twitter standards, it’s a 33-character line (including spaces) falling well within the requisite 140-characters. But perhaps more importantly, it illustrates the point that a good story, well told, should resonate with meaning—regardless of length. This is true of literature and equally true of advertising.

Read more

The Future of Advertising to Asian Americans

Jul17

Posted by Joyce Lu

No Comments

This past May, President Obama recognized the contributions of Asian Americans and Pacific Islanders to this country in his AAPI Heritage Month speech. Asian Americans have long been known as a fast growing population in the U.S., and they have now surpassed Hispanics as the largest immigrant group entering the U.S. from 2010 to 2012. [...]

Read more

2014 FIFA World Cup: The Newest Digital Cross-Cultural Brand

Jul08

Posted by Jose Villa

No Comments

In the last year I have introduced a new approach to marketing which I have coined cross-cultural marketing. Cross-cultural marketing can best be defined as one marketing program that leverages ethnic markets to reach across both ethnic and general markets (i.e. the total market). Cross-cultural efforts start with ethnic segments and result in marketing programs that cross over [...]

Read more

Leveraging America’s Diversity for Business Growth

Jun27

Posted by Rosemary Kimani

No Comments

In the US today, Hispanics, African-Americans and Asians are increasingly forming a larger part of our nation. According to new data from Geoscape, Asians, African-American and Hispanics will contribute nearly 90% of the population growth between 2014 and 2019.  Not surprisingly, Hispanics are driving this growth and by 2019, the United States will be home [...]

Read more

Futurecasting Hispanic Millennials and the new “Hispanic Initiative”

Jun05

Posted by Jose Villa

No Comments

More organizations are paying attention to Hispanics and Hispanic Millennials are drawing a great deal of that attention for reasons discussed in our recently released Hispanic Millennial Project: Hispanic Millennials make up the second largest Hispanic cohort living in the U.S. – accounting for 25 percent of all Hispanics Hispanic Millennials account for a sizeable proportion [...]

Read more

How #Cross-Cultural Trends are Influencing the Evolution of Music

Jun01

Posted by Daniel

No Comments

  For the past 50 years it seems as though America has under gone a cross-cultural phenomenon without taking notice.  The growing evolution of minorities has silently permeated into the U.S. Census figures, yet the majority of Americans are not recognizing from a self-awareness perspective, the positive contributions that cross-culturalism is having on American culture. Oftentimes, we take for granted many of the things in [...]

Read more

It’s a collaborative economy. Is your brand a willing participant?

May13

Posted by Rosemary Kimani

No Comments

Whole industries are being shaken and disrupted by seemingly small startups.  Startups that appear to come “out of nowhere” and turn industries and markets upside down. Let’s take a look at Airbnb as an example. With a $10 billion valuation, Airbnb would be valued much more than hotel chains with deep histories and roots in [...]

Read more

Brands are Embracing Total Market, but are Agencies?

May02

Posted by Jose Villa

Comments Off

At the Association of Hispanic Advertising Agencies’ (AHAA) annual “Think Under the Influence” conference, brands, agencies, media companies, and others involved in the U.S. Hispanic market spent three days hearing presentations and panel discussions continually referencing the Total Market Approach (TMA). I had the opportunity to participate in a working group led by AHAA, and partnered [...]

Read more

Hispanic Millennials: Optimistic and Driven by the American Dream

May01

Posted by Jose Villa

No Comments

I think its official – Hispanic Millennials are on the top of most of Hispanic marketer’s minds these days. As I’ve discussed in past articles, all the buzz and excitement around Hispanic Millennials has led to a lot of research that has only started to scratch the surface into this complex and largely misunderstood segment of [...]

Read more

Thinking outside the “LA-New York-Miami” Hispanic Box

Apr03

Posted by Jose Villa

No Comments

I’ve talked a lot about the growing importance of non-traditional, emerging Hispanic markets like Atlanta, Charlotte, N.C. and Washington, D.C. A lot of focus has been on population growth. However, there is something bigger going on with these markets. I believe their emergence is a game-changer for Hispanic marketing. First off, they are the ideal Hispanic [...]

Read more