Alert: Sensis LA office closed Friday 8/21/15

Aug21

Posted by Jose Villa

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Due to an electrical blast and explosion in the basement of our LA office building, all access to, as well as electrical power, Internet and telephone in the building is currently down. As such, all our LA phones are down and inaccessible by staff. Our team is still working and accessible via email and mobile.

 

We are not sure when we will be allowed back into our office and fully operational.

 

We appreciate your patience during this time and apologize for any inconvenience this may cause.

 

You may learn more about the incident HERE.

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The Media, Entertainment and Technology World of Crosscultural Millennials

Aug06

Posted by Jose Villa

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Millennials are the most heavily researched and analyzed group in America. Yet most of this research has failed to understand the roles ethnicity and culture play on this highly diverse generational cohort (43% of millennials are either Hispanic, African-American, Asian or of mixed race). This has been impetus behind the Hispanic Millennial Project initiative. This [...]

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Emerging Hispanic Markets Provide Marketers Another Shot

Jul09

Posted by Jose Villa

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The Hispanic market is big business, attracting over $8.3 billion in ad spend to reach a growing population of 55.4 million with over $168 billion in discretionary spending. AHAA’s 2015 Hispanic Ad Spend Allocation Report shows more companies increasing investment toward the Hispanic market, with overall Hispanic ad spend among the top 500 advertisers increasing 63% from [...]

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Moving Multicultural Out of the Silos

Jun04

Posted by Jose Villa

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Corporate America is increasingly undertaking enterprise-level initiatives to move multicultural market considerations from a segment-driven consideration into their core business operations. Market realities are driving this trend: the growth of multicultural populations, their spending power and the projections they will drive a majority of market growth in many industries. A glimpse at the demographic profile [...]

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How Hispanic Millennials use Food and Beverages to Connect with Their Culture

May30

Posted by Jose Villa

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For the last year and half, I’ve been involved in a nationwide research initiative focused on Hispanic Millennials. OurHispanic Millennial Project research has focused on understanding how Hispanic Millennials differ from “mainstream,” Asian and African-American Millennials, as well as older Hispanics (35+). We dive deep into attitudes, behavior and motivations related to healthcare, financial services and [...]

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Millennial Hackers

May15

Posted by Ken Y

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“Laser!”   We turn away while the carbon dioxide laser pulses.  The char spot on the business card attached with masking tape to intercept the beam is still off center.  <sigh>   “Do you have any keys available for a potential key holder?” calls someone from the other side of the space. “ They’re a [...]

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Millennials, Music, Marketing

Apr21

Posted by Sensis Staff

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Millennials, Music, Marketing   The last two weekends, all three combined for the ultimate West coast music festival, Coachella. By the time the dust settled on the Empire Polo Club grounds Monday, marketers had again spent millions on connecting with the millennial festival attendees.  Amid the dancing masses under light changing palm trees, the seemingly [...]

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Are Hispanics the Last Line of Defense for Struggling Brands

Apr05

Posted by Jose Villa

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The prevailing wisdom is that investment in the Hispanic market is a growth move by marketers looking to increase their revenue and market share. However I have quietly noticed a trend during the last few years that leads me to question the motives behind these investments. Has increased Hispanic market investment been a defensive move? [...]

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Digital is the New Currency

Mar30

Posted by Karla Fernandez Parker

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I recently attended SXSW Interactive, the premiere international symposium on digital, and watched a panel about “turning fans into customers.” I really liked what Peter Scott, of Turner Sports, said: “Digital is the new currency.” We are at a crossroad in marketing to bridge the gap between “physical” and “digital.” Think about a traditional transaction [...]

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Here’s Why Homo Sapiens Are Now Homo Digitus

Mar17

Posted by Karla Fernandez Parker

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At SXSW Interactive (one of the premiere technology information conferences) this past week in Austin, TX, I sat in on an insightful discussion on Big Data and Artificial Intelligence. Here are some of my takeaways: 80% of Big Data is “dark” data that can’t be analyzed until computers can get smarter. In the near future, [...]

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